28.4.11
07 - Buro by DesignWright for Lexon
This a new office stationary set designed by London-based studio DesignWright. Seven pieces of typical office desktop equipment are reinterpreted into a unified stack-able set. Individual pieces are differentiated by subtle hues and by name, which is impressed onto the exposed edge in a clear, sober, caps-locked typeface.
This is an interesting project amongst this collection primarily because it expresses an opposite process. In many {posts} and in the name of this {blog}, I use words like distort or dismorph or deform.. Primitive forms are always simple (pure?) ideas which are articulated and made more complex (corrupt?) after the fact. In this case, a number of objects which have been developed over a long period of time, more or less independently, are being simplified; morphed into a 'purer' form. In a sense, this is what all minimalist design is about, but rarely do designers attempt it on such a variety of refined "primitive forms".
Source: Dezeen
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