This new building for international diamond magnates De Beers was built in Tokyo's Ginza district a few years by Japanese architects Jun Mitsui and Associates. Beginning with a primitive form resembling a typical contemporary modern skyscraper with a high percentage of clear glazing over its facade and strong vertical lines, the building form is subjected to a sort of 'soft' deformation. According to the architect, the form is partly "inspired by the beauty of the female outline". The reflective materials also create some shimmering effects in the sunlight.
While this is another building that's based on a common primitive form and anthropomorphized, it manages to do so with a minimalist sensibility. The effect is achieved with a fairly simple wave deformation. With contemporary parametric modeling softwares, this isn't particularly difficult to design and execute, thus making it applicable to the more vulgar tiers of commercial architecture.
Source: ArchDaily
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